So, not too long ago – I wrote about some estate planning that I’ve embarked upon. My adviser is coming back next week to finalize the plans and I’ll be on my way to … something.
I’ve been slowly looking into different investment resources. I’m not too overly risky when it comes to parting with my hard earned dollars, but do realize that having my money work for me is a good thing to do. So, I’ve been slowly looking into different resources and information available on the web to try and determine which investment strategy is best for me.
One of those resources, among many, I looked into was Investor’s.Com. They have a publication: Investor’s Business Daily that I took a 2 month trial subscription for. I thought I’d read up a bit on market stuff and see if I can absorb any great insight from it, and then decide – at the end of two months, if it’s something I want to continue doing.
That’s what trial subscriptions are for, right?
So, yesterday – after receiving my third weekly edition of IBD, I get a phone call. It goes something like this:
IBD Rep: I’m calling to find out how you like your new subscription to Investor’s Business Daily and wanted to let you know that our publication is top rated in the industry…blah blah blah de blah . . . typicalmarketing blah blah…more marketing blah blah – – so, after hearing all of that – I also want to advise you that most of our subscribers report to us that they really need to read IBD for a good, solid 6-8 months before they really start understanding the market and the information presented. (Insert pitch to sell 2 year subscription here)
Me: Well, thank you for your concern, but really – I’m just trying it out at the moment. It’s only been three weeks and I haven’t really . . . .
IBD Rep: (interrupting)…No offense to you, but most new subscribers really need to read our publication for a solid 6-8 months before they really begin to understand the concepts. In addition – if you subscribe to our two year – – you will also have access to our diverse investment programs . . .
Me: (interrupting) Yes, I understand that. But you see, I’m just starting out here and IBD is not the only resource I’m tapping into in order to educate myself on these concepts that you say will take me at least 8 solid months of reading your publication to understand. Actually, I’m hoping to be well invested by that time. . .
IBD Rep: There are many resources out there, but our company is top rated . . .
Me: (getting irritated) – I’m sure your company is top notch and highly rated – – but so are many companies out there, and I happen to be weighing my options . . .
IBD Rep: (interrupting yet again) Well, what I can see is that it’s apparent that you aren’t even close to being ready for a service like ours, and probably aren’t even ready to be reading our IBD weekly publication . . .
Me: Yes, I did mention that I’m just starting out, did I not? Is this some kind of sales tactic they teach you over at IBD? Insult a person into purchasing your product? Is this the way you treat new investors? Tell me, has this sales tactic worked on anyone in the past – – or are you just trying it out on me for the first time?
IBD Rep: *click*
Yep. He hung up on me.
Did I mention their company name yet? Investors.Com – that’s http://investors.com – the publication is Investors Business Daily.
But only contact them if you’re ready to understand their obviously very complicated concepts. Until then, you’re better off going someplace else.